The Little Book of Gucci
Gucci, one of the oldest Italian fashion brands, was founded in 1921 in Florence. Guccio Gucci founded the company with the aim of creating high-end fashion and luxury luggage for the Italian rich. With Gucci's signature print of dark brown diamonds on a brown background, the interlocking letter G logo and the red and green stripes, the brand has become the most eminent thing in Italian luxury. Gucci's signature products - the belt, bag and moccasins - transcend passing fashion trends and have remained a central part of the house's identity in the twenty-first century. Under the leadership of Tom Ford, Gucci personified the aesthetic of the debauched and mischievous 1990s. Today, under the leadership of Alessandro Michele, the brand's combination of romance and austerity is still highly sought after. The book tells the story of this historic but thriving house and the visionary looks that cemented its place in fashion history.